Content Help is a simple service that offers help by writing and encouraging ideas to personalize your newsletters.
The thing to rememnber is, once a loan is funded, house keys acquired, and the closing done, the borrower isn't a borrower anymore, they're a debtor. The buyer is now a homeowner and the seller typically becomes a homeowner again. They aren't focused on the industry but appreciate what you've done in their lives! Their so thankful and happy but they're not connected to real estate, finance, or the Company, even if it's yours. They're connected to you! They remember you! They don't think about programs and products after the fact. They refer friends and loved ones to you because they have a relationship and experience with YOU!
Not everyone is a creative writer, Content Help is here to help. So when your newsletter arrives, they're hearing from you, their friend, and even a little bit of a hero. They'll refer their friend to someone they care about, far more than someone who's unapproachable, like a stranger. Personalization maintains the relationship you developed during the process.
So, What is Content Help?
Content Help is a short over-the-phone conversation that takes 7-10 minutes. In that short time, if you know what you want to say, we'll take that information and flesh it out in words.
If you don't know what you want to say, we'll help you come up with something. We take one or two points and turn it into 250 to 300 words so you don't have to.
The process:
- You receive a reminder of your upcoming deadline, these reminders are sent on the 20th and the 26th of the month just before your deadline
- You schedule your interview appointment before the deadline (1st of the month is the deadline)
- The content department calls you on the day and at the time you chose
- We then take the discussion from the interview, flesh it out into 250 to 300 words, and add it to your personalization page as if you logged in and added it yourself.
- The layout dept. takes that submission, edits, spellchecks, grammar checks, creates a PDF proof, and alerts you when the proof is ready for approval (Typically in the first week of the production month or possibly sooner)
- You proofread it, approve it and it's off to production.
- If you reject the proof, you are redirected to your personalization page so you can make changes and re-submit the text
- The Layout Department updates the proof with your changes and sends another proof
- You approve the changes and it goes off to production.
When utilizing Content Help, you should spend no more than 20 or 30 minutes a month on your newsletters and they look like you spent weeks. That's what Content Help is.
What content help isn't.
We help many LOs and Realtors personalize their newsletters, with the above process. And, by understanding our limitations, we can manage expectations that will help you get the best from what Content Help can do. So, let's look at what Content Help isn't:
- Content Help isn't a paid service, it's a free service offered as a courtesy and a convenience. The goal is to aid in maintaining your relationship with past clients because that's where the referrals come from.
- Content Help isn't an open-ended meeting. It's a 10 to 15-minute conversation to collect what you want to talk about or help kick start ideas for personalization. The interviews are scheduled for 15 minutes so we can help all Exodus clients who need us.
- Content Help isn't able to chase missed appointments. Personalizing your newsletter is paramount to maintaining relationships with past clients and we feel it should be treated with importance and priority. Time is fickle and things happen and we understand. If you miss your scheduled appointment you may have to reschedule the interview. If you neglect to schedule before the deadline, there is a possiblity that your newsletter will be printed with past personalization. Remember that you're responsible for what you say on your newsletter and as it says on the subscription agreement, the printing of newsletters is not continingent on the submission of personalization. It's strongly suggested that you schedule your appointment when you get the first reminder in email so you don't miss your deadline of the first of the month.
The Content Help service is here to be as helpful as reasonably possible and we want you to use it as often as you'd like. If you have questions or concerns about Content Help, please let us know, we're always here to help you.